Unit 20 digital media

                          Stereotyping An ethical constraint within this Phizzwizard campaign is that one of the age demographics for the drink is 13-18 years and this could be seen as stereotyping teenagers as we're expecting only teenagers to like fizzy drinks.This is because in society, it is typically seen that the majority of people who drink fizzy drinks are teenagers. However this isn't the case in our campaign because we have two target audiences,one being the 13-18 target audience and the other being 30+ age demographic, so it is aimed at a greater age group, that isn't typically sterotyped when it comes to consuming fizzy drinks. When advertising the products,i made sure that i included aspects that appealed to the younger target audience and the older, so both feel included and nobody is left out.          ...

                                                      POSTER: This is my poster advert for the Phizzwizzrd can.All the USP's that Phizzwizzard has i have made sure i put on this advert.This is becuase people will have time to read this especially as it's being promoted where you are waiting for a bus or a taxi etc.I ensured that all my adverts followed the same colour scheme to make sure that everything ties in together and that consumers can recognise the brand.All the social media is also on all the adverts to let the audience know where to find out more about Phizzwizzard.                     Social Media Graphic: This is the advert i created for the Phizzwizzard can.I have included the same features as seen in the poster,this is so it stands out to the audience and its recognisable.Having it promoted ...

      Justification of choice of planned media components I have chosen to advertise the drink through the use of a billboard advert, poster and a social media graphic.I chose the billboard advert because it directly targets the target audience. This is because the target audience of which is middle aged people will mostly be driving, and therefore meaning most of the customers that are targeted will be driving past the advert.They'll be displayed in a busy area like a town centre for example,because the middle aged people will have jobs in the town,which is my secondary audience.Also it can hit my primary audience as the secondary audience might have kids that fit my 13-18 demographic. Posters are generally picked up/seen by a range of ages as they can be in shop windows,on bus stops,and in places where everyone goes about.The poster is going to be bright with colours which is red and pink, meaning it sticks to the colour theme, while at the same time catches the readers...

Phizzwizzard a dvertising campaign   Aims and objectives I want to  get their b rand/product across to a wider audience,so to appeal to the audience they want it to be nostalgic.There USP is introducing a fizzy drink that's healthy,they want this to lead to brand recognition and then an increase in sales. Target audience There's two target audience aiming at a retro audience of 30 something and young people aged 13-18.Both of these audiences are heavily users of social media,but they use different platforms.For example,the age group between 13 to 18 use snapchat and tiktok more,and the age group of 30 use instagram and facebook. Issues I've got to make sure that the claims are accurate and that nothing is being promoted that they cant promise.Also the timing of the product is important as a cold drink is not going to be popular in the winter time.Not copying other brands/logos as well is important as you don't want to get into a proble m where your p...

  Share a coke campaign  The Coca-Cola Company, one of the world's largest multinational corporations in the non-alcoholic beverage space, is known for its innovative marketing initiative.In 2014, it launched its "Share a Coke" campaign. Aims and intentions There main message was to increase consumption of Coca-Cola over the summer period. The second message was to get people talking about Coke again,the campaign needed to make consumers see Coke in a way that would encourage them to actually consume the product, not just love the brand. The campaign which began in Australia 2011 encouraged consumers to find bottles with names that held personal meaning to them, share them with friends and family, then tweet about their experiences using the hashtag #ShareaCoke. Target Audienc e The campaign is aimed at teenagers as the hashtag #ShareaCoke created a depth and breadth of content and ways for teens to get involved and use the functionality...