Unit 20 digital media

                          Stereotyping An ethical constraint within this Phizzwizard campaign is that one of the age demographics for the drink is 13-18 years and this could be seen as stereotyping teenagers as we're expecting only teenagers to like fizzy drinks.This is because in society, it is typically seen that the majority of people who drink fizzy drinks are teenagers. However this isn't the case in our campaign because we have two target audiences,one being the 13-18 target audience and the other being 30+ age demographic, so it is aimed at a greater age group, that isn't typically sterotyped when it comes to consuming fizzy drinks. When advertising the products,i made sure that i included aspects that appealed to the younger target audience and the older, so both feel included and nobody is left out.          ...

                                                      POSTER: This is my poster advert for the Phizzwizzrd can.All the USP's that Phizzwizzard has i have made sure i put on this advert.This is becuase people will have time to read this especially as it's being promoted where you are waiting for a bus or a taxi etc.I ensured that all my adverts followed the same colour scheme to make sure that everything ties in together and that consumers can recognise the brand.All the social media is also on all the adverts to let the audience know where to find out more about Phizzwizzard.                     Social Media Graphic: This is the advert i created for the Phizzwizzard can.I have included the same features as seen in the poster,this is so it stands out to the audience and its recognisable.Having it promoted ...