Unit 20 digital media

      Justification of choice of planned media components I have chosen to advertise the drink through the use of a billboard advert, poster and a social media graphic.I chose the billboard advert because it directly targets the target audience. This is because the target audience of which is middle aged people will mostly be driving, and therefore meaning most of the customers that are targeted will be driving past the advert.They'll be displayed in a busy area like a town centre for example,because the middle aged people will have jobs in the town,which is my secondary audience.Also it can hit my primary audience as the secondary audience might have kids that fit my 13-18 demographic. Posters are generally picked up/seen by a range of ages as they can be in shop windows,on bus stops,and in places where everyone goes about.The poster is going to be bright with colours which is red and pink, meaning it sticks to the colour theme, while at the same time catches the readers...

Phizzwizzard a dvertising campaign   Aims and objectives I want to  get their b rand/product across to a wider audience,so to appeal to the audience they want it to be nostalgic.There USP is introducing a fizzy drink that's healthy,they want this to lead to brand recognition and then an increase in sales. Target audience There's two target audience aiming at a retro audience of 30 something and young people aged 13-18.Both of these audiences are heavily users of social media,but they use different platforms.For example,the age group between 13 to 18 use snapchat and tiktok more,and the age group of 30 use instagram and facebook. Issues I've got to make sure that the claims are accurate and that nothing is being promoted that they cant promise.Also the timing of the product is important as a cold drink is not going to be popular in the winter time.Not copying other brands/logos as well is important as you don't want to get into a proble m where your p...