Task 1:Describe an existing media advertising campaign(P1&M1)
Share a coke campaign The Coca-Cola Company, one of the world's largest multinational corporations in the non-alcoholic beverage space, is known for its innovative marketing initiative.In 2014, it launched its "Share a Coke" campaign. Aims and intentions There main message was to increase consumption of Coca-Cola over the summer period. The second message was to get people talking about Coke again,the campaign needed to make consumers see Coke in a way that would encourage them to actually consume the product, not just love the brand. The campaign which began in Australia 2011 encouraged consumers to find bottles with names that held personal meaning to them, share them with friends and family, then tweet about their experiences using the hashtag #ShareaCoke. Target Audienc e The campaign is aimed at teenagers as the hashtag #ShareaCoke created a depth and breadth of content and ways for teens to get involved and use the functionality...